In the print industry, Scodix has long-been a valuable upsell. It boosts the quality of printed products, digitally enhancing elements of finished items with the raised ink effect.
Let us help you decide if it’s a printing service you want to offer your customers, with our guide below. Glean some knowledge on how you (and your printing clients) can make money through Scodix, how to promote Scodix as a service, and how to sell Scodix to your customers…
Scodix enhances printed products
You may be surprised at how many people are interested in unusual printed items, no matter how high the price. These items act as door-openers. They can make the difference between you winning or losing a meeting with a client.
Over the past few years there has been a huge rise in the number of independent products that are being created. Many of them have a brand and a message that must be clearly communicated for the product to succeed. Scodixing is a highly effective way to communicate a brand.
Bear in mind that the branding is not just about the design – the brands must also be reflected in the way that packaging and publicity materials are specified. The right substrates and the right finishes must be chosen.
Remember, there is a big difference between the manufacturers’ cost of an item and the perceived value of the item. It is important not to undersell the opportunity that premium products give your clients.
Apple makes their profits in the laptop sector by applying a high mark-up to premium products. That’s the same business model that you can be applying in the print sector.
Studies have shown that people are more likely to pick up and examine print that has a tactile, raised finish. In addition, Scodix finishing is often used to create a luxury effect on premium print pieces.
Scodix is an excellent opportunity to stand out from your competitors and a great way to raise profit margins.
How to promote Scodix
It is much easier to sell Scodix to existing customers than new prospects – so upselling is a good place to start.
Just because you have agreed a specification with a customer, it doesn’t mean that’s all you can quote! Why not add some extra options to the quote that the client may not have thought of? This is a great opportunity to include a mention of your Scodix service.
Most customers don’t specify Scodix because they don’t know it exists, so make sure you promote Scodix to prospects and customers through blog posts, email campaigns, direct mail campaigns and even using your e-mail signature.
Most importantly – Scodix has to be seen and felt to be appreciate – which is why it’s a great way to upsell, enhance and add real value to standard printing. Make sure that your clients see plenty of samples. Create sample packs for them, with different styles of books and brochures plus business cards, so that they have something to hold. Presenting samples is also a fantastic reason to suggest having a meeting with buyers.
Article created by Where The Trade Buys, a UK firm providing printed correx signs and much more.